Looking Back to Move Forward: A Bibliometric Analysis of Consumer Privacy Research

نویسندگان

چکیده

Information privacy has attracted considerable attention in the information system research field. However, little effort been made to review its latest developments from a marketing perspective. As on consumer advances rapidly, comprehensive evaluation of field is required. In this paper, two bibliographic databases retrieved Web Science were used perform series bibliometric analyses consisting co-citation analysis, co-occurring keyword and structural variation analysis. To facilitate these analyses, we use software CiteSpace. Our results present existing literature’s publication performance, thematic concentration, intellectual turning points influential studies, identify emerging trends literature. We found that number landmark studies greatly affected development research. Most importantly, study proposes agenda for Recent topics focusing calculus, ethic, enhancing technologies, privacy-related coping strategies, new contemporary contexts should be further discussed future

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ژورنال

عنوان ژورنال: Journal of Theoretical and Applied Electronic Commerce Research

سال: 2021

ISSN: ['0718-1876']

DOI: https://doi.org/10.3390/jtaer16040042